WAVE Electronics
WAVE Electronics is a leading distributor of high-performance audio, video, security, and automation technology. Operating at the intersection of design, technology, and experience, Wave partners with top-tier brands to equip dealers with advanced solutions and the strategic support needed to build seamless, intelligent environments across residential and commercial spaces.
Brand Revitalization
I led a comprehensive brand refresh to modernize Wave Electronics’ visual identity while preserving its legacy in high-performance technology. This included a monochromatic color system, updating typography and icon, and establishing a more contemporary design language that scales across digital, print, and in-branch touchpoints. The result was a cleaner, more confident brand presence aligned with Wave’s position as a forward-thinking technology distributor.
UI / UX Design
I directed a full UI/UX redesign of the Wave Electronics website with a focus on clarity, usability, and conversion. The experience was re-architected to improve navigation, highlight product ecosystems, and better support dealer workflows. Through user-centric design decisions and a refined visual system, the new site delivers a more intuitive, modern experience while reinforcing brand credibility and technical expertise.
Marketing Performance
I built and implemented a data-driven email marketing framework by introducing UTMs across all campaigns to enable accurate revenue attribution and performance tracking. In parallel, I led a full redesign of WAVE’s email system, delivering visually refined, mobile-optimized, and brand-consistent templates. Together, these initiatives drove record performances, including all-time-high open rates of 25%, click-through rates of 2–3%, and over $1M in monthly revenue attributed to digital marketing and web sales.
