Manara Tech
Role: Visual Designer — Defined design principles, global standards, and cross-platform systems
Scope: Brand system, UI patterns, component library, adoption strategy
To ensure consistency and reduce development cycles across products, we prioritized a core set of UI patterns that aligned with user goals and technical constraints.
Manara lacked a unified design foundation across experiences, leading to inconsistency, slower product development, and fragmented user perception.
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Crafted and maintained the visual identity of the brand, creating cohesive and compelling graphics for digital and print media. Developed a full brand book for cohesion with marketing and design.
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Designed B2B and B2C app to enhance user experiences and support marketing efforts through innovative campaigns. Collaborated in creating a global design system to ensure fluidity with developer handoffs.
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Managed multiple projects, anticipated industry trends, and ensured alignment of visual content with brand standards to guarantee the effective communication of the mission of delivering cutting-edge tech solutions.
UI/UX
I led the UI/UX direction for Manara Tech’s brand revitalization in collaboration with designer Mostafa Hesham, aligning visual identity, interface design, and system standards across platforms. Working across time zones and tight delivery timelines, we established a cohesive design language that prioritized clarity, consistency, and scalability.
The redesign focused on refining the brand’s look and feel through restrained, minimal aesthetics while building a flexible UI system that could support both B2B and B2C experiences. This approach ensured the brand could evolve without fragmentation—creating a modern, future-ready foundation positioned to scale alongside Manara’s growth.
I translated Manara Tech’s mission of expanding access and opportunity into a clear, scalable digital experience that could resonate across regions and cultures. Through thoughtful brand and UI/UX decisions, I helped bridge the gap between global technology companies and emerging developers in the Middle East—ensuring the platform felt credible, inclusive, and future-focused.
By aligning visual systems, interface patterns, and narrative structure, the work supported Manara’s goal of fostering diversity, accelerating talent development, and positioning the organization as a connector between global innovation and regional growth.
Designing for Global Impact
Design Systems for Scalable, Unified Experience
I led the development of Manara Tech’s Brand Book and global design system to ensure consistency and cohesion across B2B and B2C experiences. This system unified visual language, UI patterns, and brand standards—creating a single source of truth that supported user retention, clarity, and long-term scalability.
By establishing shared design principles and components, I enabled faster integration of the updated brand across the website, B2C app, and B2B platform. Working in close collaboration with product designers and cross-functional partners, the system allowed teams to execute with precision while maintaining consistency—positioning Manara as a cohesive and credible leader in the EdTech space.
Key OutcomesUnified design system across B2B + B2C
Increased consistency and reduced ambiguity
Enabled faster design → development cycles
Positioned Manara as a cohesive, modern EdTech brand